Who we are
POWS Gym is responsible for the personal information used to provide your gym membership, website account and POWS app. Privacy questions can be sent to powsgym@outlook.com.
POWS GYM · PLAIN ENGLISH
Privacy at POWS
How POWS Gym handles information across the website, membership service and POWS app.
Account and contact details
We collect information you provide such as your name, email address, phone number, date of birth, address, emergency contact, password credentials and support messages. We use it to create and secure your account, provide support and administer your membership.
Website traffic
We record the page visited, time, referring website domain and a temporary anonymous browser-session identifier so staff can understand website use and improve signup. We do not store an IP address, advertising identifier or cross-site tracking profile for this reporting.
Phone and website AI assistant (Marcus)
Calls to POWS on 07462 178239 and chats in the assistant on this website are answered by Marcus, an AI assistant operated for POWS by ImpactLayer (Dylan Powell, sole trader). ImpactLayer uses ElevenLabs (voice AI) and Twilio (phone calls and text messages) as processors. Calls and chats are recorded and transcribed so the POWS team can follow up and so the service can be checked. The voice provider deletes recordings and transcripts after 30 days. Messages Marcus takes for the team (your name, number and what it is about) are passed to the POWS team by text or email, and kept only as long as needed to deal with your enquiry and no longer than 12 months. We rely on our legitimate interests in answering enquiries, and on our contract with you if you are a member. You can ask to speak to a person instead at any time, and you can use your data rights by emailing powsgym@outlook.com. The chat button is loaded from unpkg.com and ElevenLabs when a page opens, so those services receive your IP address and basic browser details; nothing you type or say is shared until you start a chat.
Member photo and check-in
A clear face photo may be required for membership administration and secure gym check-in. We also record your membership status, member number and check-in history. This information is available only to you and authorised POWS staff for those purposes.
Fitness, nutrition and location
The app stores fitness and wellbeing information you choose to add, including workouts, goals, body measurements, weight history, food and macro diary entries, course progress, challenges and run history. Precise location is used only while you record a GPS activity or when the app needs it for that feature; it is not used for advertising.
Payments and subscriptions
Stripe processes gym membership payments and card details are entered directly into Stripe. Apple and RevenueCat process POWS Premium purchases and subscription status. POWS receives transaction and entitlement information but does not receive your full card details or Apple payment credentials.
Service providers
We use carefully selected providers to operate the service, including hosting and database services, Stripe for gym membership payments, Apple and RevenueCat for in-app subscriptions, Resend for account email, OpenAI for requested AI coaching features, and ImpactLayer, ElevenLabs and Twilio for the Marcus phone and chat assistant. Providers may process only the information needed to perform their service.
How we use and share data
We use information to deliver requested features, maintain security, prevent misuse, process payments, send essential service messages and improve reliability. We do not sell personal information, use it for third-party advertising or permit cross-company tracking.
Storage and retention
Information is protected using access controls and secure transmission. We keep account and membership records while your account is active and for as long as reasonably required for legal, payment, security or dispute purposes, then delete or anonymise them where appropriate. Marcus call and chat records are kept for the shorter periods described above.
Your choices and rights
You can review and update key information in the app or website. You can request access, correction or deletion by using Delete account in the app or contacting powsgym@outlook.com. Some payment or legal records may need to be retained. You can stop location access in iOS Settings and manage Apple subscriptions in your Apple ID settings.
Children
The POWS app and gym services are not directed to young children. Where an under-18 membership is permitted, a parent or guardian should be involved and the gym may apply additional safeguards.
Contact
For privacy requests or concerns, email powsgym@outlook.com or call 07462 178239. We will respond as soon as reasonably possible.
Last updated 26 September 2026.
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